AI FOR EVERYONE: OPPO MAKES A MOVE
OPPO’s Bold Vision: Democratizing AI Technology with Generative Features for 50 million Users by 2024
In an exciting move, OPPO has unveiled its ambitious plan to bring the power of AI to a wider audience. By 2024, the tech giant aims to equip approximately 50 million users with innovative generative AI features, making advanced technology more accessible and user-friendly than ever before.
Believing that smartphones are the ultimate personal AI companions, OPPO is on a mission to integrate generative AI across its entire range of devices. The company is dedicated to making AI-powered phones accessible to everyone, ensuring that advanced technology is within reach for all users.
In addition to developing its own AI capabilities, OPPO is partnering with industry giants like Google, MediaTek, and Microsoft. This collaboration aims to enhance the AI experience on OPPO phones, bringing cutting-edge innovation to users.
With generative AI, OPPO is revolutionizing productivity and creativity. The company is spearheading a full-stack transformation and reshaping the AI phone ecosystem, empowering users to harness the full potential of AI in their daily lives.
About OPPO
OPPO is a leading global smart device brand. Since launching its first mobile phone, the “Smiley Face,” in 2008, OPPO has pursued the perfect blend of aesthetic satisfaction and innovative technology. Today, OPPO offers a diverse range of smart devices, with the Find X and Reno series at the forefront. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in over 60 countries and regions, with more than 40,000 employees dedicated to enhancing the lives of customers worldwide.
News Outreach
- June 5, 2024 – Today, OPPO announced its dedication to making AI phones accessible to everyone. Highlighting the upcoming full-stack technological revolution and ecosystem restructuring, OPPO showcased a future where AI phones will enhance everyday life. Partnering with industry leaders like Google, MediaTek, and IDC, OPPO shared a vision of a smarter, more convenient world powered by AI.
Billy – Championing Accessible AI Phones for All
OPPO is on a mission to democratize AI technology by integrating generative AI across its entire product range.
With smartphones boasting extensive global reach, advanced connectivity, and diverse capabilities, they stand as the premier personal AI devices. Despite their widespread use, OPPO believes that AI should not be limited to flagship models or a select group of users. Instead, it should be available to a broader audience worldwide.
“With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone,” stated Billy Zhang, President of Overseas Marketing, Sales, and Service at OPPO. “In an industry-first move, OPPO is incorporating generative AI into all its product lines. By the end of this year, we plan to deliver these generative AI features to approximately 50 million users.”
Billy – Integrating Generative AI into Every Product Lineup
IDC’s latest research report, “Time to Democratise the Impact of AI Tech,” highlights the immense potential in this market. According to IDC, AI phone shipments in the sub-$1000 segment are projected to grow by 250% in 2024, reaching 35 million units. Generative AI is becoming a part of daily life, enhancing experiences in entertainment, mobile work, and beyond.
Advancing AI Phone Accessibility through Innovation and Collaboration
Over the past decade, OPPO has secured over 5,000 patents related to AI, with about 70% focused specifically on AI imaging. Since 2020, OPPO has been at the forefront of developing its own language models and has made significant strides in large vision models and multimodal technology. Notably, OPPO is the first smartphone company to deploy a large language model (LLM) with 7 billion parameters directly on devices. By advancing AI technologies, OPPO has introduced over 100 generative AI features to its phones this year.
In addition to its innovations, OPPO is collaborating with industry leaders to enhance AI phone experiences through a hybrid AI architecture that leverages both on-device and cloud-based technologies. In partnership with Google, OPPO’s Reno12 series and the next-generation Find X flagship will feature Google Gemini family LLMs, offering users innovative AI tools such as AI Writer and AI Recording Summary. Collaborating with MediaTek, OPPO is optimizing chips to improve storage and computational efficiency in future flagship models. Through its partnership with Microsoft, next-generation OPPO phones will feature enhanced capabilities for more efficient, accurate, and natural voice and text conversion, as well as improved connectivity between desktop AI and mobile devices.
Industry Insights on the Future of AI Phones
During a panel discussion, OPPO invited industry experts including Susara van den Heever, Director of AI, Customer Engineering EMEA at Google Cloud; Philipp Ennen, Principal Research Manager at MediaTek; and Francisco Jeronimo, Vice President, Devices EMEA at IDC, to discuss how AI phones will enable more people to benefit from AI advancements.
Panel Discussion: Empowering Users with Revolutionary AI Phone Experiences
OPPO has embedded numerous innovative features into its AI phones, aimed at enhancing productivity and igniting creativity.
Boosting Productivity
By combining large language models (LLMs) with technologies like fast transcription, OPPO enables users to process more information efficiently and enjoy real-time translation. The integration of desktop AI and phones has further improved productivity through seamless cross-device collaboration.
Sparking Creativity
On the creative front, OPPO has transformed photo editing and personalized content creation with multimodal generation and motion generation technologies. The OPPO AI Eraser feature, for instance, allows users to effortlessly remove unwanted objects and quickly fill in missing content, averaging 15 uses per day. Additionally, multimodal technology empowers users to easily create engaging visual and text content for social media.
Future Outlook
Looking ahead, the shift from smartphones to AI phones represents a long-term evolution that will continually redefine the mobile experience. “We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones,” stated Nicole Zhang, General Manager of AI Product at OPPO.
Nicole – OPPO AI Phone
With a steadfast commitment to making AI phones accessible to everyone, OPPO is set to continue developing exceptional AI phone experiences through both its innovations and collaborations as it embraces the new era of AI phones.
OPPO’s recent announcement coincides closely with Google’s unveiling of the budget-friendly Google Pixel 8a, with promises of integrating some Gemini Nano AI features in the near future. This announcement also follows the discussions surrounding Nano AI features on the Google Pixel 8, adding to the anticipation. In contrast, Samsung has reserved its Galaxy AI features solely for the high-end Galaxy S24 series, leaving out the mid-range Galaxy A55 and Galaxy A35. If OPPO successfully fulfils its commitment to making AI accessible to all, it will undoubtedly set itself apart in the competitive landscape of Android phones.
Here’s a concise summary of the provided information:
“Oppo is set to bring artificial intelligence (AI) to all its smartphones by the end of 2024, in partnership with tech giants like Google, Microsoft, and MediaTek. Earlier this year, Oppo established the OPPO AI Centre in Shenzhen, focusing on developing AI capabilities such as image processing and speech technology. The company is committed to data security and privacy, ensuring user data is not used for training models and employing advanced encryption technologies.”